Hoxton Design Blog

Greenery - Pantone Colour of the Year 2017

As they do every year, Pantone has released the colour they think will dictate design and aesthetics for the coming 12 months. This year, the base tone is Greenery, and we’re taking a look at why they think this will set the trends in 2017.

Read Post

Web Design in 2017

As per normal, we’ve put together a list of the top design trends to look out for over the coming year. Read on to see our ‘Web Design in 2017’ guide.

Read Post

Microsoft HoloLens – What is it?

work has been underway at Microsoft headquarters to develop the next step in computer engineering, virtual reality-style programming tools. A signal of their intent is a re-write of IE to ‘Microsoft Edge’, a revamped version of Paint, and the broadly trumpeted release of Cortana to rival Siri. Above these aspects, however, excitement is building around the Microsoft HoloLens project.

Read Post

5 Collaboration Tools for Growing Businesses

A lot of the businesses that approach us for help are existing companies which have experienced some good growth. That’s not our only client base, but it certainly makes up a fair number, which means that we like to give them every opportunity to continue their growth.

Read Post

5 Amazing Websites for 2016 (So Far)

2016 is a year that is also seeing webmasters recreate the scene, with some breath-taking examples of innovativeness and aesthetic mastery. Here’s our list of 5 Amazing Websites for 2016 (so far), and why they impress us.

Read Post

How To Start An Online Business

Should I start my own online business? A decade ago this question may have been laughed off by many, but with the advancements seen in the digital world, along with the huge numbers of people active online every second of every day, this is now a legitimate question to be asking yourself.

Read Post

5 Most Common Web Design Mistakes

Working in the web design industry, there are a number of things we consistently come across – be that via client ideas, existing sites or our own research into digital trends – that highlight recurring misconceptions in the field. To help you avoid that, we’ve put together a list of five common web design mistakes and how you can avoid them.

Read Post

SEO 2016 – Let User Experience Guide You

Now that you’ve had time to settle back in your work chair and remember everything you didn’t do before Christmas, it’s a good chance to review what we saw in 2015 as far as Search Engine Optimisation is concerned, and what this can tell us about our efforts to come over the next 12 months.

Read Post

Pantone Colour of the Year 2016

Working in design, we’re obviously passionate about the trends of the industry and, indeed, throughout society as a whole. That’s why something we look forward to each year is Pantone’s announcement of their Colour of the Year.

Read Post

Bing Announces First Profits

The success of the Window 10 upgrade in Microsoft operating systems is bearing fruit for the native search engine, Bing. For as far back as it has existed, the engine has been a laughing stock of sorts with a seemingly endless drain on finances marking it doomed. And yet, the parent company has stuck with it, and this faith now appears to be paying dividends. At long last.

Read Post

Burger King Halloween Campaign - Wicked or Bad?

They say all publicity is good publicity, but is that statement ever taken a bit too far? Do marketing campaigns ever fall so out of favour that what could have been some good press coverage turns into a public relations nightmare that needs to be dealt with fast?

Read Post

How The Real World Effects Website Design

Website design, what with its ebbs and flows, is a funny subject. It’s also a great example to use for the argument I will now lay bare – that we dictate direction on the web, and are far from passive observers enjoying the ride. Some would say that it is the online world that is an ongoing development of what we like to see

Read Post

Content Marketing

Content marketing is now more important that it has ever been, and its importance continues to grow. It is about far more than producing and publishing content; it only shows it true value when that content gets distributed and accessed by your target market.

Read Post

The Power of Blogging

Never underestimate the real power of blogging. Over the years the nature of blogging has changed, Make sure you don't fall behind the competition. What began as a way for people to tell others about what they thought and how they felt about world they live in has evolved into an important way in which businesses can boost their online presence

Read Post

CMS Series: WordPress

This is the next instalment of our CMS series, where we aim to give you a bit more insight into how most websites are now built and what some of the benefits and drawbacks are with certain systems. We’ve already covered Adobe Business Catalyst, and today we’re looking at WordPress – possibly the most well known CMS to the general public.

Read Post

CMS Series: Adobe Business Catalyst

So what is Adobe Business Catalyst? Catalyst is, as the company themselves put it, “an all-in-one business website and online marketing solution”. Basically, it’s a CMS but integrated with a number of other built-in features

Read Post

CMS Series: What is CMS?

Knowing of and understanding Content Management Systems, known as CMSs, is crucial to anyone responsible for their company's online offering. This has become the case following years of complicated website coding that saw a push for an easy way of developing websites

Read Post

Why content marketing is still important

Consumers, be they for a product or a service or any other type of offering, are seeking the same things that any of us in or out of the buying funnel are seeking: a connection to something that we can understand, learn from and appreciate

Read Post

Local v International Web Design

Following the popularity of our white paper, Web Design – How to Design Your Website, we thought we’d turn our focus to local web design. What better way to do this than compare a Tunbridge Wells company with that of an international site in the same field?

Read Post

How To Design Your Website

We’ve put together a white paper to help guide you through the maze that is website design, with tips that will get you through most of the niggly upheavals the industry sees over a short span of time.

Read Post

3 Great Websites and Why We Like Them

Web design can be made or broken on simple rules like attractiveness and being responsive to the user’s screen, but these must be combined with the right tone, the audience in mind, and the polish to pull-off the attempt. Here are 3 great websites that we can’t get enough of, and why we think you’ll love them too.

Read Post

Hoxton Design Is Proud to Join the DBA

Hoxton Design is now a member of the Design Business Association. The DBA is the UK’s trade association for design and represents not only a connection between business and client, but a signal of the professionalism, quality and philosophy of a design agency

Read Post

Getting Your Business Listed Online

As is expected with digital and online news for businesses, we talk a lot on this blog about best-SEO techniques. Search Engine Optimisation is, of course, far from a one-trick pony, but getting your business details out there (NAP – name, address, phone), along with information about what you do, is one of the key parts of giving your company a strong online presence.

Read Post

More UK Adults Spend Longer on Mobiles

In the digital world, we often speak in terms of mobile: responsive websites, mobile reach, apps and marketing therein, along with countless other spheres that are only just becoming available, think wearables like Watch.

Read Post

SEO vs. PPC

SEO versus PPC advertising both have their advantages and disadvantages but which one is right for me, and will generate the most traffic to my website?

Read Post

Should You Buy The Apple Watch?

As with all Apple products, there has been endless debate surrounding the release of Watch – the giant’s latest ‘necessity’. Now, following the release, discussions have turned to opinions, outcomes, next steps; and it makes for interesting reading.

Read Post

The Internet of Things

For the past twelve months or so, you may have been hearing more and more about the Internet of Things (IoT). There’s a lot of information, opinions and ideas out there about this phenomenon.

Read Post

The Ironic War: Keywords and Semantics

The funny thing about the semantic web is that its supposed foundation, that of words, is being gradually dismantled as the former powers forwards in importance. The fact is that with the rise of the synonym, singular words have lost their stranglehold on SERPs

Read Post

The Content Effect of Mobilegeddon

We know that Google has updated their crawler, and we understand the main points of what is expected from here on out. Right? Lets delve a little deeper to how this mobile-friendly ranking might just impact more than User-Experience.

Read Post