Hoxton Coffee needed a logo that would convey the senses and relaxation of coffee as well as emphasise the brand and make it memorable. What better way than to incorporate the product into the name?
The founders settled on an intricate weaving of a mug, the associated steam of a comforting cappuccino and the name – Hoxton.
When a company starts, there are a few key moments that can define the brand. The founding idea, the naming and logo design, and the venture into the online marketplace.
Keep Coffee Carry Hoxton Hoxton Coffee Co.
With so many competing brands in this industry, it’s important to get the marketing on point – tie in brand push with audience engagement. One avenue we’ll highlight is print.
Often forgotten in the online world, we incorporated a lighter side to the company into the print items sent with online orders.