The funny thing about internet marketing is that no matter how much things change, and how technology develops, we are still working within the natural bounds of the human psyche.
That gives us an immediate advantage – take Facebook Advertising as an example.
Integrating the old
Offline Marketing depends greatly on appealing to the right audience with the right effects. Likewise, there are certain rules we can apply to a Facebook Advertising campaign that can drive leads who may not even know they’re looking for your services.
- Hit your audience in a casual setting
- Target the people you need
- Deliver your message before they even know who you are
- Convey a side to your company not traditionally seen
Knowing what you’re doing
The next important step in designing a successful website is focussing on conversion rates. How can you make the aspects you’ve worked on above – like lowering the bounce rate – work for you when it comes to driving visitors down that purchase funnel?
We enjoy surprising our clients with our hard-earned experience on this one (we can’t give everything away!), but there are many ways to influence that critical point in time where your potential clients become actual clients.
Applying multiple trigger points
At the end of the day, successful businesses operate off relationships they build with satisfied customers who come back for more. The great thing is that the process of moving one-time customers into the loyalty bracket can begin right here on the web.
Through the clever use of brand signals and content production, along with the integration of useful UX sections, a customer may know that they’ll be back before they even make a purchase or get in touch.