There’s a lot more to it than a pretty picture and the right font, and it takes the level of experience we have to deliver what your business needs.
The internet is a flooded marketplace, and your website doesn’t simply need to look good – it needs to attract, convert and keep users coming back for more.
What a lot of us don’t realise is just how integrated everything on the web is these days. From tracking a user’s path through to auto-filling forms, there are countless ways in which the digital sphere keeps us in certain circles.
Where this comes into play with web design is at the portals we know as Search Engines – Google and Bing to name a couple. The way your site is designed – from a user experience perspective, the use of imagery, the layout of content and the resulting data points like bounce rates and time-on-page – all heavily influence your search engine rankings.
The next important step in designing a successful website is focusing on conversion rates. How can you make the aspects you’ve worked on above – like lowering the bounce rate – work for you when it comes to driving visitors down that purchase funnel?
We enjoy surprising our clients with our hard-earned experience on this one (we can’t give everything away!), but there are many ways to influence that critical point in time where your potential clients become actual clients.
At the end of the day, successful businesses operate off relationships they build with satisfied customers who come back for more. The great thing is that the process of moving one-time customers into the loyalty bracket can begin right here on the web.
Through the clever use of brand signals and content production, along with the integration of useful UX sections, a customer may know that they’ll be back before they even make a purchase or get in touch.
There’s a lot more to web design than first comes to mind,
but with Hoxton you’re in safe hands.
Google G Suite – Email
As we all know, Google saturates just about everything to do with eCommerce these days, and even that filters down to brick-and-mortar services.
But do you fully appreciate how helpful Google themselves actually can be when it comes to making the most of the monopoly they hold? Not to worry – we can sort you out!
People no longer want to be sold to – they seek relationships and honest engagement. Consistently it is seen that successful brands are those that have a loyal following, and this is not achieved through cold-calls and sales alone. Content, as you may know, is now centre stage of the relationship show.