Along with optimising your site to achieve high rankings in organic (non-paid) search results on Google, you can undertake an AdWords campaign. This can be endlessly fruitful – provided you know what you’re doing.
Around 90% of UK users search for what they’re after on Google.
Don’t let these customers pass you by.
Google AdWords campaigns, also called Pay Per Click (PPC), provide the opportunity to target the eyes of consumers that may not initially see your site if SERP performance is low on certain key terms. It also helps position your business in a dominant space and with a composed structure, even if this is simply to add to strong SERP rankings.
At the same time as offering the potential of amazing results, paid ad campaigns on search engines can also be damaging if not handled correctly. Or they could just be pointless. When performed strategically, however, these pitfalls can be avoided.
It’s one thing to pay for your ad to appear at the top of a Google search, but it’s another thing entirely to ensure that the people you’re paying to have directed to your site are delivering a return on investment suitable to your aim. In other words, there is no point paying large amounts of money to get your ad placed at the top of a high-traffic keyword if those consumers are not ones who are going to spend money on your site.
Hoxton Design provides strategies ensuring that if you pay for a click on your ad,
it might just be a click worth paying for.
Don’t wade into the unknown world of Google AdWords unarmed – let us manage it with you to make sure the results you need are what you get.