Search Engine Marketing (SEM) covers a range of aspects of a business’s online presence, from paid advertising on a search engine’s results page through to content that forms part of a site’s search engine optimisation (SEO) strategy.
Hoxton Design is at the forefront of all forms of Search Engine Marketing, constantly finding new ways to improve your results in the SERPs.
Some confusion exists around the exact meaning of SEM, with the term muddied by a belief that SEO is a completely separate ball game or, indeed, the same thing.
But it’s not; SEM is the overarching term for all things related to business marketing when it comes to search engines like Google and Bing. SEO therefore comes under its banner, as does advertising through Google’s AdWords platform.
In a world where the majority of us find what we need via automatic search bars like Google’s in Chrome, it is treacherous to not have SEM at the forefront of your thoughts when it comes to your business’s online presence.
It’s also not enough to simply focus on one or the other forms – the term SEM does not exist to confuse website owners, but to help. It is there to remind us that all good strategies encompass multiple functions.
There is a lot more to be said when it comes to what forms effective SEM. Check out our dedicated Search Engine Optimisation and Google AdWords Management pages for a clearer understanding.
Your website might be getting hits, but are they the right ones?