Just Brighton Jobs aims to make it easier for those working in a niche job field to find appropriate jobs or, from an employer’s point of view, appropriately skilled applicants to fill required roles. They approached Hoxton hoping for a website that would not only display what they offered, but entice users to take part in the project.
Just Brighton Jobs needed a website designed and built that would achieve the aims mentioned above, as well as meeting current Search Engine Optimisation needs.
As you’ll see through our other portfolio pieces, we love designing a website from scratch. But sometimes an agency can put too much emphasis on creativity when in fact a clean, simple layout is best suited. That’s what we avoided doing here. This site needed to get a point across straight away – that they are more than a simple broad job search agency. So we kept their message clear through a straight layout that is easy to navigate.
Next came the Search Engine Optimisation finalisation. We also integrate these principles into the design and build stages, but there is always more to do.
We have emphasised the need to attract a niche group of people here, which required a vast amount of keyword research and backend alterations.